Yorkie’s name also has an interesting history (it was originally called Boulevard, then Variety, then Rations, then Trek). But having watched Channel 4′s The Secret World of Chocolate, I was even more fascinated to learn why the bar was so chunky to begin with. So, Eric Nicoli worked on formulating the bar we now know as Yorkie. And today, a personal-size Cadbury Dairy Milk bar is 45g, while a Yorkie jussst tips the scale at 46g. The first Yorkie ad campaign used a jingle which sang, “Good rich and thick / A milk chocolate brick / Each bite a chunky, big mouthful.”

Source: Huffington Post May 08, 2024 16:06 UTC