MANILA, Philippines — The country’s leading online news site, INQUIRER.net, has decided to tap the services of data analytics provider Similarweb for the monitoring of online traffic and as well as for guidance in content and publication strategies. This would ensure that INQUIRER.net’s web traffic analytics operations will not be interrupted, as Similarweb’s web ranking API can also monitor trends in the country’s online news cycle. Alexa has served our needs for years, in particular with its ranking which is a globally accepted measuring stick for our online traffic versus competitors,” he said in a statement. In a statement last January 2022, Similarweb said that its website-ranking API was really intended to help Alexa customers shift to another platform after the recent developments. “The new free service is one of the several steps Similarweb is taking to help Alexa.com customers affected by Amazon’s decision to sunset that service in May 2022,” Similarweb said in a press release.

Source: Philippine Daily Inquirer February 17, 2022 06:24 UTC