PETALING JAYA: The Securities Commission (SC) is stepping up enforcement against unlicensed and fraudulent finfluencers. According to the SC, finfluencers are generally referred to as individuals who leverage social media platforms to share investment-related content, ranging from general financial education to specific stock recommendations. The SC has also tightened regulations to cover companies that engage finfluencers, making companies fully accountable for ensuring the social media content produced by the finfluencers comply with the commission’s rules and guidelines. 'CLICK TO ENLARGE'The regulator said most of the complaints it has received involves unlicensed finfluencers promoting investment tips on social media. The SC reminded investors to exercise caution when consuming financial content on social media, particularly content that promises quick or guaranteed returns.

Source: The Star January 17, 2026 02:01 UTC