Internet company Just Dial Limited on Sunday announced in a BSE filing that it has signed an agreement with broadcaster Star India for advertising as co-presenting sponsor during Indian Premier League (IPL) – 14. In 2014, JustDial has signed its first IPL sponsorship agreement with multiple team franchises including Mumbai Indians, Delhi Daredevils (now called Delhi Capitals), Hyderabad Sunrisers, Kings XI Punjab and Royal Challengers Bangalore. Just Dial provides local search related services to users in India through multiple platforms such as Desktop/ PC website, mobile site, mobile apps (Android, iOS, Windows), over the telephone and text. The company signed actor Amitabh Bachchan as its brand ambassador in 2010. Bachchan invested ₹ 6.27 lakh in the company in 2011 which has grow in value since with the company going public in 2013.

Source: Mint March 07, 2021 15:00 UTC