All e-cigarette makers had to do was not rock the boat. The 2009 law that gives the FDA the power to regulate tobacco says that new tobacco products (e-cigarettes count) must show whether the product improves public health. That means that e-cigarette makers will have to demonstrate with scientific data that Americans will be healthier as a whole because e-cigarettes exist. The e-cigarette makers may have thought they could follow an Uber-like strategy of ignoring regulators and becoming popular. Here's some free advice to e-cigarette makers: If you're doing your fiduciary duty, you already have regulatory consultants who understand the FDA.

Source: Forbes September 12, 2018 16:48 UTC