In 1981, Ford began a 17-year marketing campaign around the slogan: “Ford. Quality is Job One.” At the time, the quality of Ford vehicles was so low that many used FORD as an acronym for “Fix Or Repair Daily.” Surveys showed that Ford cars rated low on quality. But, customer satisfaction with Ford quality did not improve. Why is pride in what Ford has done in the past the reason to buy a Ford today? While the competition is making the future, Ford is thinking about the future.

Source: Forbes May 28, 2019 15:11 UTC