Within five minutes of tickets going on sale at noon on Feb. 16, it appeared the arena was nearly sold out. As fans scrambled, Ticketmaster ripped a page from the proverbial scalper handbook and began increasing prices for some seats. A pop-up window on the website notifies buyers that "Platinum Tickets are tickets that are dynamically priced up and down based on demand." As with setting prices, Ticketmaster told CBC News it is not responsible for deciding how seats get released for sale. When the owner posted it for resale for $400 on Ticketmaster, the company stood to collect an additional $76 on the same ticket.

Source: CBC News September 18, 2018 07:52 UTC