Hong Kong (CNN Business) Big food and drink brands really want you to keep consuming what they make during the coronavirus pandemic, and they are coming up with some crafty ways to make it happen. In an announcement shared exclusively with CNN Business, the company said it would start allowing restaurants in Hong Kong to resell their burgers in bulk directly to customers. The move to start treating restaurants more like retailers is part of a broader shift as the industry scrambles to adapt to fallout from the pandemic. Other players, such as Shake Shack and Blue Bottle Coffee, have recently also rolled out new initiatives around the world to try to reach more customers as they spend more time at home. The program follows similar initiatives that the company has introduced this year in the United States and Singapore.

Source: CNN August 17, 2020 06:00 UTC