Audience crossover between audiobook listeners and podcast fans has long been strong. Publishers responded with a renewed focus on audiobooks and podcasts, whether turning popular podcasts into books or launching an original audio drama in podcast form with an accompanying novelization. First, audience crossover between audiobook listeners and podcast fans has long been strong, and is anticipated to continue serving publishers well across 2020. “We are forecasting continued growth in the audiobook format in 2020,” Roche says. “Some of this growth will continue to come from listeners who have been introduced to the pleasures of the spoken word through podcasts.

Source: Forbes December 16, 2019 16:18 UTC