Complaints began to pour in to the Hallmark Channel early last week about ads from wedding-planning firm Zola Inc. featuring a same-sex marriage. Network executives thought the controversy would blow over. But it kept building. At one point, supporters of a conservative group contacted family members of Bill Abbott, chief executive of Hallmark Channel’s parent company, to ratchet up the pressure, a person familiar with the situation said.

Source: Wall Street Journal December 17, 2019 18:33 UTC