That funky baseball cap Boston Celtics guard Kyrie Irving often wears — with the cow wearing a cape — is the Beyond Meat logo. Indiana Pacers guard Victor Oladipo eats the food. New York Knicks center DeAndre Jordan eats it. And when Jordan signed with the Dallas Mavericks, he got Dennis Smith Jr. to try it too. Now when they are on the road, Smith calls Jordan with vegetarian restaurant options near the team hotel.

Source: Los Angeles Times February 16, 2019 01:13 UTC