The Independent is speaking to the owners of BuzzFeed and HuffPost in the UK to potentially take over the two online news brands. Any deal could see the London-based newspaper company control the US media group BuzzFeed in the UK, which includes other brands such as Seasoned, Tasty and HuffPost UK. But in the late 1990s the group started to lose ground, not least because of a price war among broadsheet newspapers. Famed for its listicles and online quizzes, the media group also built up a long line of hard-hitting investigative news stories during its heyday. If the deal is successful, the Financial Times reported that workers from the titles would move to the Independent’s London office.

Source: Huffington Post February 16, 2024 09:23 UTC