At Cannes Lions Festival of Creativity this year Indian agencies got home a total of 22 Lions, virtually. Of the 29,074 pieces of work that entered from 90 countries, India sent 699. The publication through the campaign offered its classifieds section as a place to share stories of connection and acceptance. The campaign focused on giving sex workers the opportunities to learn new skillsets during their period days. The agency has won three Silvers and Two Bronzes for Vice Media’s ‘The 8-Bit Journo’ campaign in the Direct Lion, Creative Strategy, Mobile and Digital Craft categories.

Source: Economic Times June 28, 2021 03:19 UTC