Innovative sustainable business: A $ trillion opportunity that UN environment wants people to developBy INTER PRESS SERVICEhome/Opinion/Analysis/Innovative sustainable business: A $ trillion opportunity that UN environment wants people to developNAIROBI (IPS): In the East African region, communities around the continent’s largest water body, Lake Victoria, regard the water hyacinth as a great menace that clogs the lake and hampers their fishing activities. “Our biggest challenge right now is the market where these women can sell their finished products from the water hyacinth,” said Achenyo Idachaba-Obaro, the founder of Mitimeth, a social enterprise that has trained hundreds of women on how to make popular handicrafts from water hyacinth. “Whenever we have a ready market, we always call on them to make water hyacinth ropes for us, which is the first stage of developing any water hyacinth fabric,” said Idachaba-Obaro. “It has become a big business in Nigeria where everybody wants to be involved,” she said. According to a statement by UN Environment, innovative sustainable business represents a trillion-dollar opportunity that can bring value to people and the environment.

Source: Manila Times March 14, 2019 16:18 UTC