It is What It is’ creators had been deliberately mum on social media about what exactly they were creating, stoking curiosity. This had started as a joke, an attempt to drive the tech world crazy with the allure of a new, ultra-exclusive social network. It is What It is was the brainchild of a Twitter direct-message group with some 20 young people in it. This might be where things end, but this is a story about money and enthusiasm in Silicon Valley. Zheng, who described her role at the group as “chief peppa” in her Twitter bio and LinkedIn page, sent this tweet:

Source: Forbes June 29, 2020 12:11 UTC