The rise of New Zealand’s first professional women’s basketball league, Tauihi Basketball Aotearoa, over the last eight weeks has been quite extraordinary. Bold brands and team names, new colour schemes and five fresh franchises notably backed largely by private ownership have helped propel women’s basketball into a new era. Put simply, the public couldn’t fall in love with elite basketball players if they weren’t seeing them, especially our Tall Ferns stars. One phone call back in 2020 in late November was the catalyst to change women’s basketball. To be fair the same can be said for all women’s sport, Tauihi isn’t alone in this battle.

Source: Stuff August 26, 2022 04:28 UTC