But transparency of such data does not make this affair any less murky, often prompting calls for regulation of online political ads. Just because it is difficult to enforce for online ads does not mean it should not be implemented, he said. The 2021 Tamil Nadu polls were the most expensive since at least mid-2019 in terms of Google ads spending. Only 12 set some form of limits on online political ads. The dangers of fake news and micro-targeting of disinformation in the digital era call for tighter laws on political ads in India.

Source: Mint April 06, 2022 01:00 UTC