Instagram is going deeper into the e-commerce business, for the first time selling shoppers products that they see on the photo-heavy social network’s feeds. The move is an effort by Instagram to capitalize on its popularity among fashion and consumer-goods companies, who have showcased their products on the Facebook Inc.-owned platform for years. The new initiative—initially limited to just 20 brands, including Adidas AG and reality-television star Kylie Jenner’s cosmetics line—is a cautious step toward competing against...

Source: Wall Street Journal March 19, 2019 12:00 UTC