International expansion brings sweet smell of success for Crewe fragrance firmCrewe-based fragrance-led home and lifestyle brand, Fabulosa, has expanded its geographical reach to the Middle East and North Africa. Building on its exponential export success to date and significant presence in Europe, Fabulosa has introduced a full range of its popular, fragranced household cleaning products to its latest new regions. Making its products accessible to consumers in new territories, the brand has worked with translation companies to conquer language barriers and roll out labelling in Arabic. Adam Burnett said: “Fabulosa is proving to be the international language of fragrance. “The beauty of being a fragrance-led business means that we can develop collections to suit the preferences of different markets worldwide.

Source: The North Africa Journal June 09, 2023 08:26 UTC