Read Culture Interview: Rachel Shechtman Reflects on Her First Brooklyn Museum Project The Entrepreneur in Residence and retail maven shares some backstory on the Africa Fashion exhibition shop Josh Rubin Installation view, ALÁRA at the Brooklyn Museum, part of Africa Fashion. Brooklyn Museum’s Entrepreneur in Residence, STORY Founder and CH hero Rachel Shechtman is responsible for bringing this partnership together. In terms of thinking of specific differences on the nuts and bolts of traditional retail vs museum retail, it shows up the most in merchandising. Photo by Danny Perez, courtesy of Brooklyn MuseumHow did the retail experience for Africa Fashion at the Brooklyn Museum come to be? Installation view, ALÁRA at the Brooklyn Museum, part of Africa Fashion.

Source: The Guardian October 18, 2023 11:51 UTC