Athletics Ireland CEO, Hamish Adams, warns of huge challenges ahead for sporting bodiesSports bodies will need to dramatically rethink their business models in order to survive and thrive in a world where Covid-19 remains a threat, according to Athletics Ireland CEO Hamish Adams. “What we need to take out of this whole pandemic is that we need to change the way we do our business because it's not going to be the same,” Adams told the Irish Examiner. “Even talking about our own business model, we generate significant income from recreational events like the Great Ireland Run. Clubs will be looking for help with restart costs, loss of income support. “We are very worried about September and October when our membership renewal is up,” said Rowing Ireland CEO Michelle Carpenter.

Source: Irish Examiner June 22, 2020 17:15 UTC