The early backer of Facebook, Airbnb, Lyft, and Spotify wants to cash in on rosé all day. But partner Lauren Gross says it's really a bet on Alix Peabody, Bev's 28-year-old founder and CEO. BevToday Bev sells just one kind of canned rosé, though Peabody plans to launch more drinks soon. She envisions Bev eventually opening up permanent social spaces like The Wing, a female-only social club. "What I'm really trying to build is a company that could fight with the likes of Budweiser," Peabody says.

Source: Forbes April 16, 2019 12:00 UTC