This may seem like an odd question: but is TV having a good lockdown? The strange thing about TV “dying” is that, even before the virus, it was causing people to actually watch more TV. One of the arguments we have always offered for broadcast channels having a strong future is that live, broadcast TV is great for news, sports and events – everything else is just filler. Brands were very quick to request that their advertising was kept away from early virus news coverage. Production of new TV shows has been dramatically curtailed, so it has become a battle of the archives as the number of repeats on mainstream TV channels has crept up.

Source: The Irish Times July 03, 2020 00:11 UTC