As the pandemic took hold earlier this year, one of the first things many airlines did was to remove inflight magazines from seat-back pockets. And there are hundreds of thousands of air passengers who dearly love their inflight magazines. Advertisers love inflight magazines too. But, asked if inflight magazines have a future, most people in the industry offer a resounding yes. “Absolutely,” says Kerstin Zumstein, Editorial Director at Ink, which produces a number of inflight magazines for airlines around the world.

Source: Forbes August 10, 2020 15:45 UTC