This week, beauty magazine Allure announced it was to ban the term anti-ageing. This week, Allure – the US’s best-known beauty magazine – announced it was to stop using the expression anti-ageing. Anti-ageing has been a beauty byword since the 1980s, when it was dreamed up by an advertising exec to sell products to older women. Jane Cunningham, founder of the site britishbeautyblogger.com, stopped using the term anti-ageing long ago. Facebook Twitter Pinterest Slow age – a euphemism for anti-ageing?

Source: The Guardian August 17, 2017 15:33 UTC