The “It” trailer broke records in its first 24 hours online. The creepy-clown horror film is now doing the same in theaters, with a $13.5 million preview opening Thursday night. It’s also the highest gross for a horror movie, a September release, a film based on a Stephen King book, and an R-rated title. The film is tracking to have the best opening day for an R-rated title after its official release Friday, with box office receipts expected to total $49.6 million and a three-day total tracking toward $101 million, according to Deadline. It’s a promising projection for the film, considering its $35 million budget.

Source: Huffington Post September 09, 2017 15:22 UTC