Which raises another question: Do we really need J. Crew at all any more? But the idea that brands deserve to be preserved, invented and reinvented ad infinitum is a late 20th-century creation. The notion is born from the luxury groups of Europe, who theorized that it is easier to restart an already established, if decrepit, name (hello, Patou!) Maybe it doesn’t need to be.

Source: New York Times May 04, 2020 14:18 UTC