The online retailer founded by billionaire Richard Liu aims to draw customers to its Joybuy.com with a promise of fast delivery of products, ranging from Chinese food, fridges and televisions to toys and cosmetics. The push into foreign markets comes at a time Chinese companies are competing for share at home. In the UK, Joybuy deliveries will be processed at three partly-automated warehouses near London by JD’s logistics firm JoyExpress. By contrast, Amazon.com Inc has more than 30 fulfilment centres across the UK, where just as in other markets, it dominates online retail. The company also took a majority stake last year in Germany’s Ceconomy AG, Europe’s largest consumer electronics retailer, giving it access to a vast European retail network.

Source: The Edge Markets March 16, 2026 03:49 UTC