Jaguar Land Rover (JLR) has announced a bold plan to establish its Halewood plant in the UK as an all-electric production facility, and to make its next generation medium-size SUVs, the electrified modular architecture (EMA), pure-electric. This announcement comes as part of JLR's Reimagine strategy, which aims to position the company as an electric-first, modern luxury carmaker by 2030. The first of JLR's next-generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, available for client orders later this year, with a launch date of 2025. While EMA will be electric-only, JLR will still offer its flexible modular longitudinal architecture (MLA), on which Range Rover and Range Rover Sport are built, to offer internal combustion engine (ICE), hybrid, and battery electric vehicle (BEV) options. This gives JLR the flexibility to adapt its vehicle lineup to meet the needs of different markets around the world that are moving at different speeds towards carbon net-zero targets.

Source: CNN April 20, 2023 07:23 UTC