The product is showing up on a growing number of restaurant menus and grocery shelves in the U.S. Until the mid-1980s China had a government rationing program in place and regular food shortages were common, especially in poor, rural areas. In China, everyone looks up from their phones.”Migration to the cities and rising affluence have brought increased consumption of eggs and meat. “If meat can be made in a different way, I think we might as well make premium meat,” Tetrick said. In addition to the startups, Tetrick sees the potential for Asian partnerships on a bigger scale.

Source: Forbes December 17, 2018 22:18 UTC