We are sorry, you need to be a subscriber to watch this videoWe are sorry, you need to be a subscriber to watch this videoWhen Ian Fleming introduced James Bond to the world in Casino Royale in 1953 it was amid the “scent and smoke and sweat of a casino”, where he would invent the intoxicating Vesper cocktail made principally of gin and vodka. A new advertisement apparently sanctioned by Eon, the film company that owns the rights to the character, suggests that the apple has fallen far from the tree. In the commercial for Heineken, Daniel Craig, in character as Bond, is shown choosing an alcohol-free beer over a cocktail with the explanation to the barman: “I’m working.”The advert, which appears to have been released in Argentina, begins with the caption “Heineken 00 presents Daniel Craig vs James Bond” as a barman shakes a cocktail before presenting…

Source: The Times January 09, 2020 12:00 UTC