Japan approves plan for overtourism measures in 100 areas by 2030Visitors ride a boat and take a selfie with cherry blossoms at Chidorigafuchi Park in Tokyo on Thursday. (Photo: Reuters)The Japanese government on Friday approved its next basic tourism plan including steps to bring the number of areas with measures against overtourism to 100 by 2030, the first time it has set a target on the issue. It also says the government will consider drawing up guidelines for public tourism facilities on dual pricing for residents and inbound visitors. Foreign visitors to Japan in 2025 hit an estimated record of 42.7 million, with their spending also at a new all-time high of 9.5 trillion yen. February set a monthly record of around 3.47 million inbound tourists, government estimates show.

Source: Bangkok Post March 27, 2026 12:51 UTC