Could Rihanna (left) soon be following the United Rugby Championship? That is because the United Rugby Championship (URC), the new competition featuring 16 teams from Wales, Ireland, Italy, Scotland and South Africa, has joined forces with Roc Nation, a world-leading entertainment company. In collaborating with Roc Nation, the league hopes to "drive innovation, community and integrity, reaching new audiences". The URC will work specifically with Roc Nation Sports, a sub-division of Roc Nation launched in 2013. Michael Yormark, co-chief executive of Roc Nation Unified, said: "Roc Nation is thrilled to embark on this unique partnership with the United Rugby Championship, as they kickstart an exciting new chapter in their history, guided by a clear blueprint for success.

Source: BBC July 14, 2021 13:07 UTC