The bottle’s label features an illustration of a woman diving into pink water. It was one of those late nights and the running joke out in the Hamptons is that rosé is the water of the Hamptons. Me and my buddies had been drinking rosé all summer and doing the Hamptons thing and living the life out there. You’re not drinking ‘pink juice.’ You’re drinking Hamptons water.” And the light bulb kind of went off. Jon Bon Jovi: My experience comes in with marketing.

Source: New York Times June 13, 2018 15:40 UTC