“Collectively football takes on a social responsibility, we set a new agenda, it’s understood that a part of what football generates goes to social projects. We want to make it the new normal, the standard.”The ultimate end would be 1% of everything that football generates going into a central fund for use in charitable projects. “I’m looking for 10 others – coaches, players, women’s players, people from all over the world: Africa, Asia, Australia,” he says. You also give them the chance to choose directly where their money goes – which project and where, what it is that moves them. “Football generates a lot of money but there has to be a social responsibility that goes with that.

Source: The Guardian August 04, 2017 12:33 UTC