Following the launch of 2022 Pixel Awards, LUMO has announced its judging panel for the event, featuring well-known creatives from the New Zealand advertising landscape. The 2022 judging panel includes:Sam Stutchbury, Executive Creative Director at Motion SicknessLee Lowndes, Managing Director at DaylightTom Johnson, Creative Director at Special GroupKate Lill, Creative Partner at Pitchblack PartnersThe Pixel Awards invites industry creatives to develop a dynamic and innovative campaign for an existing client, utilising LUMO Digital Outdoor’s suite of technology including LUMO’s smart billboard technology. Lee Lowndes, Managing Director at Daylight says: “It’s great to see the Pixels back in action for 2022, it challenges creatives in the industry to think differently about OOH as a channel. Plus the creative team behind the chosen campaign will also take home a $5,000 cash prize, as well as a Pixel trophy designed by New Zealand artist, Simon Lewis Wards. The judging criteria is based on the use of media, use of tech, design and effectiveness, and brand alignment.

Source: Stuff September 16, 2022 03:03 UTC