With Uber Eats going nationwide this year and Skip the Dishes gaining momentum, convenience has become key for companies marketing to home cooks. Skip the Dishes offers delivery for 600 restaurants in Manitoba alone and fills millions of orders a month from their Winnipeg headquarters. (Skip the Dishes)Role of social mediaFood is visual, making social media platforms like Pinterest and Instagram huge drivers of food trends, which move much faster than they used to. Restaurants know that with social media, we are all influencers, and photo-worthy food means free marketing. Adding an egg to it makes food highly Instagrammable, which van Rosendaal says is the primary marketing source for many restauranteurs (Courtesy Teale Orban, OEB Calgary)Are people cooking less?

Source: CBC News December 29, 2018 16:52 UTC