KKW Beauty is being sued by Seed Beauty in order to prevent the reveal of 'trade secrets' to Coty - News Summed Up

KKW Beauty is being sued by Seed Beauty in order to prevent the reveal of 'trade secrets' to Coty


Kim Kardashian's cosmetics line KKW Beauty is being sued by brand development company Seed Beauty over the alleged jeopardization of their 'trade secrets.' In a series of documents obtained by TMZ on Friday, Seed Beauty asked a judge for 'an injunction blocking KKW Beauty from revealing its trade secrets and business practices' to cosmetics giant Coty. Seed Beauty claimed that if Coty does eventually acquire KKW Beauty, their 'precious intel' will be put at an even greater risk of being revealed. Seed Beauty also noted in their legal documents that they began working with Kardashian's brand 'about a year' after they began their partnership with Kylie Cosmetics. Seed Beauty also represents a slew of independent makeup brands, including Colourpop, Fourth Ray Beauty, and YouTuber Tati Westbrook's beauty brand Tati Beauty.


Source: Daily Mail June 20, 2020 04:36 UTC



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