Kenya Airways Plc yesterday rolled out a new revenue management solution to help the airline predict consumer behavior and subsequently improve availability and pricing offersIn a statement the airline which operates under the code KQ, said it is the first African airline to implement the Altéa Network Revenue Management System (ANRMS) to optimise booking returns and increase overall revenues. According to KQ, the biggest challenge for airlines in revenue management is striking a balance between the late booking high yield markets and the early booking low yield markets. Amadeus's executive vice president for Africa and Middle East Maher Koubaa, said the partnership will deliver a new approach to revenue management to support the complex and specific needs of this rapidly evolving airline. ''The right offer management strategy is vital to underpin an airline’s growth and optimize its revenues. We are excited to see how the technology can enable Kenya Airways to achieve its business goals,'' Koubaa said.

Source: The Star December 05, 2019 00:56 UTC