According to a recent World Economic Forum (WEF) report, Kenya’s cultural and business tourism segments are below global average despite a rich cultural diversity and recent growth in the business travel segment. “While tourism in the region is mainly driven by natural tourism, there is significant room for improvement in protecting, valuing and communicating cultural richness,” said the report. Other areas that Kenya needs to improve on to grow the industry, the report says, include improving its air transport infrastructure. Gauged against other major world attractions, Kenya ranked 80th globally in 2017 — a slide from position 78 in 2015 — with a score of 3.6 points. The Government has put in place different incentives over the last four years to attract more visitors to country.

Source: Standard Digital April 15, 2017 18:45 UTC