Updated Tue, September 20th 2016 at 08:58 GMT +3NAIROBI, KENYA: Kenya Breweries Limited (KBL) has launched a new Ready to Drink (RTD) alcoholic beverage under the Smirnoff flagship brand, extending its category offering for the fast-growing consumer segment. Smirnoff Ice Electric Ginseng is a departure from other RTD’s; it is the first alcoholic drink in Kenya that contains Ginseng flavor giving the drink a unique bold taste. “Kenya is the first market in the world to launch the Smirnoff Ice Electric Ginseng. Smirnoff first launched the vodka-based RTD’s in Kenya with Smirnoff Red and Black Ice- packaged in clear returnable bottles. We are confident that the innovation and diversification of the portfolio through products like Smirnoff Ice Electric Ginseng will sustain the growth trajectory

Source: Standard Digital September 20, 2016 05:48 UTC