PHOTO:JAMES WANZALA/STANDARDNAIROBI: Lack of awareness and knowledge is what is hampering growth of domestic tourism according to Jumia Travel Report released recently. "I call upon stakeholders to come up with customized and personalized products for the market, keeping in mind the culture, lifestyle and budget needs for local travelers," said Onyiego. "It is therefore important for providers to offer matching facilities and amenities if they want to capture this growing market," said Mr Too. Boinett, also observed a new trend in family travel. Rather than trying to replicate products for diverse users, both panelists urged hotel owners to adapt to changing needs and target to satisfy personal needs for their guests.

Source: Standard Digital September 19, 2016 21:33 UTC