Kenyan athletes should brand themselves accordingly on their social media platforms in order to attract corporate sponsorship and handsome merchandise deals. Michira said Kenyan athletes had the potential to mint extra income by capitalising on the huge following they enjoyed on their social media platforms. “KBL is excited to host these forums to educate our athletes on personal branding and creating an inclusive and diverse. Through such initiatives, we want to make sure our athletes have the required knowledge and platforms to excel through their sports and as a brand” said Michira. The mentorship session will enable our athletes to package themselves to monetise their brand.

Source: The Star June 04, 2021 23:03 UTC