Brand Ythera Beauty product founder Anna Njoroge (center) joined by models display new body sprays that come in 3 scents of frangipani, tuberrose and vanilla orchid. “Finding locally-made beauty products of high quality, affordable and designed with the African consumer’s taste in mind was still a challenge,” she said. So in 2016, she turned this frustration into a business idea, and Ythera Beauty was born. And next month, the Ythera brand is set to hit the US market. Most of the beauty products target women, but Anna noted that there is also a market for male fragrances, which she hopes to venture into soon.

Source: Standard Digital June 05, 2021 05:41 UTC