Kid Rock is changing his tune on Bud Light. He was one of the first people to declare a boycott on Bud Light after the beer brand briefly partnered with a transgender influencer, leading to a significant and lasting sales slump. Rock told Tucker Carlson on his X show that Bud Light “deserved a black eye and they got one” for the partnership with Dylan Mulvaney, but then added he’s over the boycott. In August, Rock was also seen in pictures obtained by TMZ drinking Bud Light. In A-B’s most recent earnings report, sales to US retailers declined nearly 17% “primarily due to the volume decline of Bud Light.” On the October analyst call, the company said more than 40% of lapsed Bud Light customers said they’re willing to give the brand another chance.

Source: CNN December 14, 2023 03:42 UTC