Just when it seemed the Kardashians had conquered every possible marketing format, mother-daughter duo Kim Kardashian and Kris Jenner have resurrected another advertising formula: the ’90s-style infomercial. On Monday, a nostalgic Kardashian shared the first in a series of cheesy, made-for-TV spots promoting the form-fitting undergarments, featuring Kardashian family matriarch Jenner and “Real Housewives” stars Lisa Rinna and Kyle Richards. I mean, the writers on this project.”Advertisement“I do not want my sweet chariots to swing low,” Rinna chimes in, clad in a ’90s-esque cheetah print dress and hoop earrings. “Whatever it is, it shouldn’t be swinging low.”“You don’t want sweet chariots to swing low!“Tune in to SKIMS TV where @KrisJenner talks to @KyleRichards, and @lisarinna about the amazing benefits of SKIMS Solutionwear™. Despite standing by the title initially, Kardashian later changed it to Skims amid mounting criticism that the original Kimono appropriated and commodified Japanese culture.

Source: Los Angeles Times November 18, 2019 21:00 UTC