Flour miller Kitui Flour Mills, the manufacturers of Unga wa Dola and Jahazi flour launched a nationwide consumer appreciation awareness campaign this past April. The three-month campaign dubbed, ‘Vuna Mamili na Kitui Flour Mills,’ incorporates the group’s most popular brands: Unga wa Dola, EGL Dola and Jahazi Flour Promotional Packet. According to Kitui Flour Mills CEO Anwar Bajaber, the campaign cuts across all the brands, giving multiple chances to enter for each of the power brands they purchase. ''Draws to determine winners of cash prizes and Airtime is being conducted electronically, and winners notified instantly,'' Bajaber said. He added that flour is the most consumed food in Kenya and easily the most important element of the food security quest.

Source: The Star May 04, 2021 00:56 UTC