“It’s all too soon.”Justin Sun, Tron’s founder and chief executive, said his company’s tweet was heartfelt. When an installation featuring a banana taped to a wall at Art Basel drew an intense social-media reaction, companies pumped out online parody ads. When Tesla found itself trending on social media after unveiling its Tesla Cybertruck, Lego posted a photo making fun of it. But companies have learned through hard experience to be cautious when it comes to news cycles dominated by celebrity deaths. The Mexican airline VivaAerobus drew similar outrage for posting a photo of a similar lightning bolt on a plane.

Source: New York Times January 28, 2020 19:06 UTC