LA Times’ strategy: Be a media platform, not just a newspaper - News Summed Up

LA Times’ strategy: Be a media platform, not just a newspaper


CNN - Business/ConsumerBy Brian Stelter, CNN Business“We are a media platform and not just a newspaper.”That’s how Los Angeles Times owner Patrick Soon-Shiong summed up the “cultural vision” that he shares with his new editor Kevin Merida. Merida has only been on the job for a few weeks, and hasn’t moved to L.A. yet. “The opportunity,” Merida said, is “to really redefine the modern American newspaper.”Adding to the journalismThe journalism of the Los Angeles Times is “foundational,” Merida told me. But more importantly, we need to make investments, and we’re making investments now.”Who is the LA Times for? “I want to be the most exciting, innovative media company that exists anchored out in California, which is a country unto itself.


Source: Los Angeles Times June 27, 2021 07:07 UTC



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