Called Line Village Bangkok, the Bt500-million project occupies 1,500sqm over three-storeys at Siam Square One Building, opposite Siam Paragon. Line’s most popular character, Brown the brown bear, waits to welcome his fans at his room in Line Village Bangkok. And Thais also love taking photos so Line Village Bangkok is a perfect match for today’s lifestyle,” says Rupop Shinawatra who is licensed by Seoul-based Line Friends Corp to run Line Village and serves as chief executive. Research conducted by Line Thailand also shows that Thais spend an average of 216 minutes a day on their smartphones, and 63 of those minutes are devoted to Line. Line Village Bangkok has the potential to become a new business model for Line Friends Corp.

Source: The Nation Bangkok June 09, 2018 18:00 UTC